2020 (and 2021) has been an interesting year, thanks to the COVID-19 pandemic. For digital marketing, you could say that it has been revolutionary, shaping the way the industry operates.
Between working from home, enforced government lockdowns and our need to social distance for our safety, there’s never been a time more apparent in the changing behaviours of consumers. Gone are the days of traditional purchasing processes; instead, customer needs and behaviours have transformed rapidly into the digital sphere with your usual buy-and-sell activities now taking place almost completely online.
In Malaysia itself, we see e-commerce experiencing a stupendous boom within just a short time frame. One platform that really took off thanks to COVID-19 is Lazada Malaysia, having reported an increase of 80% on average compared to its pre-pandemic days.
What does this mean for the digital marketing industry? Opportunities as more businesses turn to digital marketing to create a digital presence! Online consumer spending will only continue to grow as we get used to the new normal, and like all other industries that have been affected by the pandemic, the digital marketing industry also needs to quickly adapt and change to really take advantage of the current situation.
First, let’s see how COVID-19 has affected digital marketing and what marketers need to know to keep their strategies relevant.